Therapy websites that sound like you.
We're Stella and Patty, the team behind Weaving Indigo. Between us, we have 20 years of marketing experience. Patty is also a first-year master's student in social work, training to become a therapist. That combination shapes everything about how we work.
Our name comes from indigo dye, and the process it demands. Skip a step and it won't hold. Follow it, give it air, and something rich comes through. We think about websites the same way.
We listen before we write. We ask the questions your future clients are already asking. And we make sure your website sounds like you, not like every other practice.
Your clients find you before they ever call you
When someone is ready to look for a therapist, they search the internet. Searches for "therapists near me" have increased nearly 50% since 2020. What they find on the other side of that search determines whether they reach out at all.
Most therapy websites weren't built with this in mind. Not because therapists aren't thoughtful, but because writing about yourself is genuinely hard, SEO is its own discipline, and a full caseload doesn't leave much room for either.
That's the gap we fill.
People form a first impression of a website in less than two-tenths of a second. Which means your site either earns the click or loses it before a single word is read. We build websites and Google Business Profiles specifically for mental health practitioners so that first impression works in your favor. The design is clean and professional from the start. The copy is written from your intake, in your voice. No two sites sound alike because no two practitioners are.
Here's how we work.
It starts with a conversation. Reach out with any questions before you commit to anything, and we'll make sure we're the right fit before you ever open the intake form.
When you're ready, we'll send it over.
We built our intake form to do the heavy lifting: your practice background, your clinical ethos, the clients you work best with, the words you'd never use to describe yourself, and your template and color palette selection. Everything we need to build your site or profile lives in that form. If we have questions, we'll follow up by email. If you'd prefer a call, we're happy to schedule one, but most clients find they don't need it.
Once we've reviewed and approved your completed intake, your project is in production. Turnaround is three weeks from that point.
What we offer:
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Google Business Profile setup and optimization - $275
Your Google Business Profile is what shows up when someone searches "therapist near me." We set it up correctly, write it in your voice, and optimize it so the right clients can find you. -
A three-page Squarespace site written entirely from your intake form - $875
A three-page Squarespace site built from your intake and written entirely in your voice. The design is clean and professional from day one. The copy is specific to you, not lifted from a template. And foundational SEO means your site has a real shot at being found.
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Your Squarespace site, copy, and Google Business Profile - $1,100
Built together so everything reads consistently from the first search to the first click. When a potential client finds you on Google and lands on your site, both should feel like the same person wrote them (because they did).